Franco Sancho-Esper

Associate Professor (Prof. Contratado Dr.)

Universidad de Alicante

Spain

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About

Franco Sancho-Esper is an Associate Professor at the University of Alicante, Spain. His research areas include environmental sustainability, water conservation behavior, and the impacts of generative AI on environmental issues. He has published extensively on topics such as adolescent cybervictimization and social marketing interventions aimed at promoting pro-environmental behavior.

Articles (12)

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2025

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2025

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2021

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2020

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2020

Collaborators (5)

Ricardo Sellers-Rubio

Catedrático de Universidad / Professor

Universidad de Alicante

SPAIN

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Esther de Quevedo‐Puente

SPAIN

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Fernando Campayo Sanchez

Universidad de Alicante

SPAIN

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Carla Rodriguez-Sanchez

Profesora Titular de Universidad

Universidad de Alicante

SPAIN

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Ana B. Casado-Díaz

Full Professor

Universidad de Alicante

SPAIN

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Franco Sancho-Esper

Research Interests

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About

Articles (12)

Segmenting Hotel Guests' Behavior: Insights for Developing Effective Water Conservation Programs

Generative AI as a source of information on environmental Problems: Understanding its influence on Generation Z

Environmental Sustainability at Destination Level: The Role of Tourist Citizenship Behavior

A quantitative analysis of factors related to adolescent cybervictimization in Spain: A multilevel logistic regression approach

Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach

A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria

Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review

Tourists’ water conservation behavior in hotels: the role of gender

Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms

Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share

Predictors of willingness to pay a price premium for hotels’ water-saving initiatives

Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination

Collaborators (5)

Ricardo Sellers-Rubio

Esther de Quevedo‐Puente

Fernando Campayo Sanchez

Carla Rodriguez-Sanchez

Ana B. Casado-Díaz

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