Frantisek Pollak
Has grant
Associate Professor
Czech RepublicResearch Interests
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About
Frantisek Pollak is an Associate Professor at the Institute of Technology and Business, located in the Czech Republic. His research interests include online reputation management, influencer marketing, and sustainability in social media strategies, as evidenced by his recent publications. He has also conducted studies on the impact of financial volatility in the pharmaceutical sector during the COVID-19 pandemic, and the competitive dynamics in the mobile phone accessories industry.
Recent Grants
Grant: Close
Research on economically important factors of corporate reputation in the context of sustainable industry and low-carbon economy
Open Date: 2021-01-01
Close Date: 2023-12-31
Grant: Close
Financial Aspects of Sustainable Business - Enterprise Succession Solution for Small and Medium-sized Enterprises
Open Date: 2020-01-01
Close Date: 2022-12-31
Grant: Close
Research on the determinants of trading behavior and marketing effects in the area of neuromarketing and the relation to neuro-linguistic programming
Open Date: 2019-01-01
Close Date: 2022-12-31
Grant: Close
Deployment of multimedia teaching materials in the process of teaching managment subjects
Open Date: 2017-01-01
Close Date: 2019-12-31
Grant: Close
Research of e-commerce with relation to dominant marketing practices and important characteristics of consumer behavior while using mobile device platforms.
Open Date: 2017-01-01
Close Date: 2019-12-31
Articles (18)
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2025
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2025
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2025
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2024
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2023
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2022
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2022
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2022
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2022
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2022
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2022
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2022
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2022
Collaborators (2)
Michal Konečný
Assistant Professor
Institute of Technology and Business
Roman Vavrek
VSB - Technical University of Ostrava
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