Gabriella Verga

Social media networks provide an aggregation of news and content, allowing users to share and discuss topics of greatest interest to them. Users can enrich the news by providing context and opinions that are useful to other users. Understanding topics of interest sheds light on the collective thinking of a group of individuals and offers important insights for exploring a given field. Among the fields of interest on social media networks, finance stands out. Automatically identifying and organizing the main issues that users discuss can be useful for multiple purposes, e.g., identifying the preferred types of loans could be useful for refining targeted advertising. Our work aims to identify and organize the topics discussed on a social media network that are related to the financial sector. For this, we propose an approach that consists of analyzing posts from Reddit communities oriented to finance. First, posts were gathered and cleaned to remove punctuation, links, and images. Then, textual similarity was computed to match posts with classes from dedicated ontologies designed for the financial sector. Finally, the populated ontology was analyzed to identify clusters of concepts. The results showed that the proposed approach and corresponding tool can summarize topics from a large number of Reddit posts using the identified classes. Over 70% of posts were linked to ontologies when considering both posts and comments, which shows that the automatic support given to posts related to financial concepts had a high degree of success.