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Geoff Lancaster
Dean of Academic Studies
London Business School
United KingdomResearch Interests
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About
Geoff Lancaster is the Dean of Academic Studies at the London School of Commerce in the United Kingdom. His research focuses on the determinants of online brand communities and the characteristics of millennials, particularly from a social influence perspective. His recent work contributes to understanding consumer behavior in digital environments.
Articles (1)
Year:
2021
Collaborators (1)
Michelle Willis
Lecturer in digital marketing
University of Roehampton
UNITED KINGDOM
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