George Ferns

How do women reject the feminine in postfeminist working life, and to what effects? Organisational scholars have long argued that the feminine is discouraged or reconfigured in neoliberal, postfeminist organisations that value masculine-oriented traits. But what the feminine encompasses, how it is rejected and to what effects is less clear. In this article, we draw on feminist post-Jungian theory, which understands the feminine as archetypal, emerging over thousands of years of human history and characterised by paradox, circularity, being and descent. Feminist Jungian thinkers agree that the archetypal feminine is neglected, if not denigrated, in neoliberal, capitalist cultures, much to our detriment. Reflecting on data from a qualitative, longitudinal study on early career formation and work experiences with 15 young women, we reflexively discuss how in postfeminist working life, disavowing the archetypal feminine manifests by: adhering to ascensionist ideals to the detriment of slowness and inactivity; engaging linear thinking to the detriment of cyclical, paradoxical being; and avowing rational objectivity to the detriment of embodied instinct. This engenders both collusion with postfeminist power structures and psychic effects such as dis-ease and anxiety, which we argue can be ameliorated by recognising and embracing the archetypal feminine within.