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George Maglaras
Has grant
Senior Lecturer
United KingdomResearch Interests
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About
George Maglaras is a Senior Lecturer at the University of Stirling, United Kingdom. His research focuses on consumer behavior, particularly regarding store brands and the impact of human capital on store loyalty. He contributes to the understanding of shopper emotions and their implications for retail strategies through his recent publications.
Recent Grants
Grant: Close
Improving the competitive potential of the failing high street: An in-depth exploration of experiential consumption within the store
Open Date: 2019-01-01
Close Date: 2020-01-01
Grant: Close
Exploring the effects of power dynamics on commercial practices within supply networks: Insights from the UK grocery sector
Open Date: 2015-10-01
Close Date: 2016-11-01
Articles (1)
Year:
2023
Collaborators (1)
Alan Collins
Senior Lecturer
University College Cork
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