Giacomo GISTRI

Full Professor

University of Macerata

Italy

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About

Giacomo GISTRI is a Full Professor at the University of Macerata, Italy. His research areas include consumer behavior, digital marketing, and the psychological impact of advertising strategies. His recent publications explore topics such as the influence of vending machines on food choices, mobile app transparency, and the effects of emotions in charity advertising.

Articles (5)

Year:

2025

Year:

2025

Year:

2025

Year:

2023

Year:

2022

Collaborators (3)

Federica Pascucci

Associate professor

Università Politecnica delle Marche

ITALY

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Rocco Pietrini

Assistant Professor

Università Politecnica delle Marche

ITALY

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DANIELE SCARPI

Associate Professor

University of Bologna

ITALY

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Giacomo GISTRI

Research Interests

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Articles (5)

Snack dilemma: How vending machines influence choice of virtue and vice foods

Transparency in mobile apps for value co-creation: how privacy notice communications shape user perception

Does the end justify the means? The persuasive power of emotions in charity advertising: a systematic literature review

How digital technologies reshape marketing: evidence from a qualitative investigation

Priming movie product placements: New insights from a Cross-National case study

Collaborators (3)

Federica Pascucci

Rocco Pietrini

DANIELE SCARPI

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