Gigliola Paviotti

Social entrepreneurship plays a key role in making tourism an inclusive activity. Literature on the topic is increasing but needs to pay more attention to collaboration, which is crucial for social enterprises. To overcome this gap, the present study focuses on the impact that social entrepreneurs’ drivers and barriers towards collaboration might have on providing decent work in rural tourism. The research considers the case of social farming, which has important implications for developing inclusive tourism. By applying the coding technique to twelve in-depth interviews with social entrepreneurs in the Marche region (Italy), the research reveals different themes and sub-themes influencing the four pillars of decent work identified by the International Labour Organization. Results show that the drivers towards collaboration positively impact new employment opportunities and social security for social entrepreneurs and the most fragile people targeted by their services. Instead, the lack of resources for social businesses and the low embeddedness are the main dimensions hindering the provision of well-being through tourism. This study provides managerial and policy implications to sustain inclusive tourism activities in social farming. It concludes with the main limitations and possible directions for future research.