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Gökhan AYDIN

Has grant

University of Brighton

United Kingdom

Research Interests

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Professors in United Kingdom Professors in Marketing Marketing professors in United Kingdom

Recent Grants

Grant: Close

Effective use of mobile applications in promoting health

Open Date: 2019-01-01

Close Date: 2020-01-01

Grant: Close

Effect of brand equity on firms' financial pefformance

Open Date: 2007-01-01

Close Date: 2009-01-01

Articles (13)

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2025

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2025

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2025

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2025

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2021

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2020

Collaborators (2)

Khuong Minh Le

Professor

Fordham University

UNITED STATES

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CEYLAN ONAY

University of Brighton

UNITED KINGDOM

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ApplyKite TwinLearns as you apply

Make your next move.

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Review drafts before you send them.

Gökhan AYDIN

Research Interests

Make your next move.

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Recent Grants

Articles (13)

Empowering marketing students via ethical reflection

Anthropomorphism and diversity in virtual humans

Thresholds of Sustainability: Necessary and Sufficient Conditions for Green Buying Behavior

Status or sustainability, can we have both, please? Decoding the factors shaping eco-friendly fashion buying

Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model

Longevity through emotional intelligence: a relationship marketing approach in family businesses

Overcoming resistance barriers in mobile banking through financial literacy

Paving the way for increased e-health record use: elaborating intentions of Gen-Z

Mobile Multi-Brand Loyalty Programs

Impact of the pandemic on social media influencer marketing in fashion: a qualitative study

Impact of the pandemic on social media influencer marketing in fashion

Insights into mobile health application market via a content analysis of marketplace data with machine learning

Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry

Collaborators (2)

Khuong Minh Le

CEYLAN ONAY

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