Guillermo Sanahuja-Peris

Profesor ayudante doctor

Universitat Jaume I

Spain

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About

Dr. Guillermo Sanahuja-Peris is an Assistant Professor at Universitat Jaume I in Spain. His research focuses on fan engagement in sports, corporate purpose discourse, and the evolution of digital content platforms such as TikTok in the context of sports. Recent articles include analyses of the impact of fan influence in leagues, digital activation during significant sporting events, and the representation of gender and politics in media coverage.

Articles (8)

Year:

2025

Year:

2025

Year:

2024

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2023

Year:

2023

Year:

2023

Year:

2021

Year:

2021

Collaborators (2)

Alberto Ernesto Lopez-Carrion

Profesor

Universidad Internacional de Valencia (VIU)

SPAIN

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Magdalena Mut-Camacho

Profesora

Universitat Jaume I

SPAIN

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Guillermo Sanahuja-Peris

Research Interests

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Articles (8)

Sponsorship of the Tokyo 2020 Olympic Games and the FIFA World Cup Qatar 2022 on X and Instagram: A comparative analysis of digital activation and content type

Dialogue between fans and their clubs in the Premier League and La Liga and the extent of the fans’ influence opportunities. A methodological analysis following the challenge of the European Super League

El ‘Caso Rubiales’ y el movimiento #SeAcabó en la prensa de España y del Reino Unido: entre la política y el género

De qué hablamos cuando hablamos de “propósito”: expresión y análisis discursivo del propósito corporativo en España

Deporte y TikTok: tipología de contenidos de los deportistas españoles en los Juegos Olímpicos de Tokio 2020.

Evolución del uso de TikTok en el fútbol español.

David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community

Evolución de la figura del “animador” publicitario en la radio de retransmisiones deportivas

Collaborators (2)

Alberto Ernesto Lopez-Carrion

Magdalena Mut-Camacho

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