Gunnar Mau

About

Gunnar Mau is the President and Professor of Consumer Psychology at DHGS Deutsche Hochschule für Gesundheit und Sport GmbH in Germany. His research areas encompass consumer behavior, particularly in relation to health and nutrition, financial literacy, and the impact of social media marketing. Recent articles authored by him include studies on amateur bodybuilders' doping perspectives, children's purchasing self-control, and consumer beliefs about food products aimed at children. He is also involved in researching the effects of influencer marketing and understanding consumer planning behaviors.