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Gyumin Lee

Professor

Kyungpook National University

South Korea

Research Interests

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Professors in South Korea

About

Gyumin Lee is an Assistant Professor at Kyung Hee University in South Korea. His research focuses on service management and consumer behavior, with recent publications examining topics such as emotional drivers in dining culture, self-service technology interactions, and the impact of servicescape on customer experience. He also investigates corporate social responsibility's influence on corporate image and customer relations, particularly in the context of the COVID-19 pandemic.

Articles (8)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (3)

Hak-Seon Kim

Professor

Kyungpook National University

SOUTH KOREA

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Minjung Kim

Assistant Professor

Kangwon National University - Samcheok Campus

SOUTH KOREA

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Seontaik Kim

Assistant Professor

Morgan State University

UNITED STATES

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Gyumin Lee

Research Interests

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Articles (8)

Bridging the attitude-behavior gap to promote reusable container use: How message strategies mitigate resistance and enhance hypocrisy induction for sustainability

Perceived Value Fit and Customer Citizenship Behavior in Food Delivery Apps' Pro‐Environmental Initiatives: An Extended Theory of Pro‐Environmental Planned Behavior Approach

Revisiting Crowded Restaurants in the Post-Pandemic Era: Exploring the Social Drivers of Emotion and Behavioral Intentions for Sustainable Dining Culture

The Interaction Effect of Self-Service Technology and Firms’ Facilitating Conditions on Co-Created Value: A Service-Dominant Logic Perspective

Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices

The effect of servicescape on place attachment and experience evaluation: the importance of exoticism and authenticity in an ethnic restaurant

Predicting hospitality employees’ safety performance behaviors in the COVID-19 pandemic

The effect of CSR on corporate image, customer citizenship behaviors, and customers’ long-term relationship orientation

Collaborators (3)

Hak-Seon Kim

Minjung Kim

Seontaik Kim

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