Hai-Anh Tran

The University of Manchester

United Kingdom

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Articles (10)

Year:

2025

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2025

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2025

Year:

2024

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2024

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2024

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2024

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2024

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2024

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2023

Collaborators (7)

Ute Stephan

King’s College London

UNITED KINGDOM

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Hsiao-Pei (Sophie) Yang

Coventry University

UNITED KINGDOM

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Heiner Evanschitzky

Professor at Faculty of Humanities Doctoral Academy, Alliance Manchester Business School

The University of Manchester

UNITED KINGDOM

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Han Lin

Lecturer

University of Exeter Business School

UNITED KINGDOM

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BACH NGUYEN

University of Exeter

UNITED KINGDOM

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Anna-Lena Ackfeldt

Aston University

UNITED KINGDOM

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Andrew Farrell

Aston University

UNITED KINGDOM

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Hai-Anh Tran

Research Interests

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Contact this professor

Articles (10)

The impact of influence tactics on brand message sharing

The role of empathy in providers’ online customer complaints management

Whom to punish? Examining observers’ reactions to customer mistreatment by hospitality employees

Using affective content to promote high-involvement services on social media

See it, share it: what makes social media content viral in the higher education context? The power of positive affective content

“I can't get it out of my mind” - Why, how, and when crisis rumination leads entrepreneurs to act and pivot during crises

See it, share it: what makes social media content viral in the higher education context? The power of positive affective content

Expressions of customer rumination in online posts and firm responses

Childhood trauma and entrepreneurs’ individual entrepreneurial orientation

Am I being dehumanized? Development and validation of the experience of dehumanization measurement

Collaborators (7)

Ute Stephan

Hsiao-Pei (Sophie) Yang

Heiner Evanschitzky

Han Lin

BACH NGUYEN

Anna-Lena Ackfeldt

Andrew Farrell

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