Haiyun (Melody) Zou
Assistant Professor
University of Warwick - Warwick Business School
United KingdomResearch Interests
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About
Haiyun (Melody) Zou is an Assistant Professor at Warwick Business School in the United Kingdom. Her research focuses on understanding post-adoption regret in technology choices and the effects of trust within varying institutional contexts in online repurchase behavior. Through her recent articles, she investigates the psychological factors influencing consumer decisions in competitive technological environments.
Articles (2)
Year:
2023
Year:
2023
Collaborators (3)
Patrick McCole
-
UNITED KINGDOM
Israr Qureshi
Professor
Australian National University
AUSTRALIA
ELAINE RAMSEY
Professor of Business Innovation
University of Ulster
UNITED KINGDOM
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