Hanna Zviahina

The research addresses the digitalization of management processes in the socio-cultural sphere, assessing the factors that influence this process and the challenges faced by leaders of socio-cultural institutions and projects. Various analytical methods were used, including the analysis of scientific literature and an online questionnaire to gather practical perspectives. The findings reveal significant trends in the digitalization of socio-cultural activity management, identified from scientific literature and questionnaire responses. The study highlights the primary features of this process and provides a comprehensive view of the challenges and opportunities of implementing digital tools in socio-cultural activities.