Helen Clayton
Reader in Fashion Marketing
United KingdomResearch Interests
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About
Helen Clayton is a Reader in Fashion Marketing at Manchester Metropolitan University in the United Kingdom. Her research interests include the influence of social media on sustainable fashion consumption, garment fit evaluation based on body shape, and the emerging role of augmented reality in retail. She has recently published articles addressing sustainable clothing consumption during the pandemic, consumer perspectives on microfibre pollution, and the narrative strategies of social media influencers in creating electronic word-of-mouth (eWOM).
Articles (7)
Year:
2023
Year:
2023
Year:
2023
Year:
2022
Year:
2022
Year:
2020
Year:
2020
Collaborators (10)
gianpaolo vignali
The University of Manchester
Dr Courtney Chrimes
The University of Manchester
Claudia E. Henninger
-
Celina Jones
Reader in Fashion and Textile Technologies
Manchester Metropolitan University
Rosy Boardman
The University of Manchester
Patsy Perry
Manchester Metropolitan University
hanieh choopani
Part-time lecturer
Hochschule Hannover
Cosette M. Joyner Martinez
-
Taylor Brydges
University of Sydney
Kirsi Niinimäki
Associate Professor
Aalto University
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