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Helen McGrath

Lecturer

University College Cork

Ireland

Research Interests

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Professors in Ireland Professors in Marketing Marketing professors in Ireland

Articles (12)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (5)

Sean Tanner

Senior Lecturer

University College Cork

IRELAND

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João F. Proença

University of Porto

PORTUGAL

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Conor Drummond

Lecturer

University College Cork

IRELAND

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Aleksandra Hauke-Lopes

Profesor Assistant / PhD

Poznań University of Economics and Business

POLAND

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Patrice Cooper

Lecturer

University College Cork

IRELAND

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Helen McGrath

Research Interests

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Articles (12)

Interaction for resilience in complex environments: a systematic literature review on business ecosystems

Resilience strategies in entrepreneurial SME networks: a multi-level framework

Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power

The return of the researcher: the methodological challenges of a follow-up study

Artisan food consumption and the moral identity projects of ethically ambivalent consumers

Coopetition

Conceptualising entrepreneurial emotions in the development of network capability

Insights into processes underlying capability, complexity, and resilience using IMP assumptions to studying markets-as-networks

Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication

Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes

Early stage network engagement strategies in the network capability development of new ventures

Digital engagement strategies and tactics in social media marketing

Collaborators (5)

Sean Tanner

João F. Proença

Conor Drummond

Aleksandra Hauke-Lopes

Patrice Cooper

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