Helen McGrath

Lecturer

University College Cork

Ireland

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Articles (5)

Insights into processes underlying capability, complexity, and resilience using IMP assumptions to studying markets-as-networks

Year:

2023

Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication

Year:

2023

Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes

Year:

2022

Early stage network engagement strategies in the network capability development of new ventures

Year:

2021

Digital engagement strategies and tactics in social media marketing

Year:

2020

Collaborators (1)

Conor Drummond

Lecturer

University College Cork

IRELAND

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