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Helena Knight
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Lecturer
Research Interests
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About
Dr. Helena Knight is a Lecturer at Cardiff University Business School in the United Kingdom. Her research primarily focuses on the application of augmented reality in smart retailing, emphasizing user engagement and continuous intention to utilize mobile AR applications for retail brands. Dr. Knight's work contributes to the intersection of technology and consumer behavior, providing insights into modern retail practices.
Recent Grants
Grant: Close
Net Zero Transitioning: Redefining Assumptions Behind Access to Low-carbon Food in Resource-Constrained Communities
Open Date: 2024-10-01
Close Date: 2025-09-01
Articles (6)
Year:
2026
Year:
2026
Year:
2025
Year:
2025
Year:
2025
Year:
2021
Collaborators (5)
Carmela Bosangit
Senior Lecturer in Marketing
Cardiff University
Nicole Koenig-Lewis
Professor of Marketing
Cardiff University
Caroline Verfuerth
Lecturer (Assistant Professor)
Cardiff University
Andrea Collins
Senior Lecturer
Cardiff University
S.r Nikhashemi
Senior Lecturer in Marketing
Oxford Brookes University
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