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Helena Knight

Has grant

Lecturer

Cardiff University Business School
Country flagUnited Kingdom

Research Interests

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About

Dr. Helena Knight is a Lecturer at Cardiff University Business School in the United Kingdom. Her research primarily focuses on the application of augmented reality in smart retailing, emphasizing user engagement and continuous intention to utilize mobile AR applications for retail brands. Dr. Knight's work contributes to the intersection of technology and consumer behavior, providing insights into modern retail practices.

Recent Grants

Grant: Close

Net Zero Transitioning: Redefining Assumptions Behind Access to Low-carbon Food in Resource-Constrained Communities

Open Date: 2024-10-01

Close Date: 2025-09-01

Articles (6)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2025

Year:

2021

Collaborators (5)

Carmela Bosangit

Senior Lecturer in Marketing

Cardiff University

UNITED KINGDOM
View details

Nicole Koenig-Lewis

Professor of Marketing

Cardiff University

UNITED KINGDOM
View details

Caroline Verfuerth

Lecturer (Assistant Professor)

Cardiff University

UNITED KINGDOM
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Andrea Collins

Senior Lecturer

Cardiff University

UNITED KINGDOM
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S.r Nikhashemi

Senior Lecturer in Marketing

Oxford Brookes University

UNITED KINGDOM
View details