Helena Nobre
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Professor Auxiliar C/ Agregação (Assistant Professor W/ Habilitation)
PortugalResearch Interests
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About
Helena Nobre is an Assistant Professor with Habilitation at Universidade de Aveiro in Portugal. Her research areas encompass consumer behavior, luxury branding, cultural heritage, and the dynamics of consumption communities. Recent publications include studies on consumers' attitudes towards luxury automotive brands and the relationship between mass prestige brands and happiness. Additionally, she explores themes related to nation branding and the experiences of cosmopolitan tourists in challenging contexts.
Recent Grants
Grant: Close
The life of consumption communities: a study on vegan communities
Open Date: 2020-12-01
Close Date: 2023-12-01
Grant: Close
The life of consumption communities: a study on vegan communities
Open Date: 2020-09-01
Close Date: 2023-08-01
Grant: Close
International Meeting "Arkwork WG3 Focus Groups Workshop" at University of Oslo, Norway
Open Date: 2019-08-01
Close Date: 2019-08-01
Grant: Close
International Meeting "Arkwork WG3 Focus Groups Workshop" at University of Helsinki, Finland
Open Date: 2019-03-01
Close Date: 2019-03-01
Grant: Close
Industry Forum at Graz, Austria supported by the COST Action ARKWORK
Open Date: 2019-01-01
Close Date: 2019-01-01
Articles (6)
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2021
Year:
2020
Collaborators (2)
Gabriel Pedrosa
Adjunct Professor (invited)
Instituto Politécnico de Leiria
Ana Sousa
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