Henri Kuokkanen

About

Henri Kuokkanen is an Associate Professor at Institut Paul Bocuse, France. His research primarily focuses on topics related to revenue management, corporate social responsibility (CSR), and the ethical implications of pricing strategies in the hospitality and tourism sectors. Recent articles authored by him explore the role of storytelling in pricing, the integration of ecology in hospitality practices, and the impact of social desirability biases in CSR surveys.