Henri Kuokkanen

Associate Professor

Institut Paul Bocuse

France

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About

Henri Kuokkanen is an Associate Professor at Institut Paul Bocuse, France. His research primarily focuses on topics related to revenue management, corporate social responsibility (CSR), and the ethical implications of pricing strategies in the hospitality and tourism sectors. Recent articles authored by him explore the role of storytelling in pricing, the integration of ecology in hospitality practices, and the impact of social desirability biases in CSR surveys.

Articles (9)

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2025

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2024

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2023

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2023

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2023

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2022

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2022

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2021

Year:

2020

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Henri Kuokkanen

Research Interests

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About

Articles (9)

From willingness to pay to willingness to believe: the role of storytelling in driving true pricing in hospitality and tourism

Strategic levers of revenue management: a three-dimensional model to categorize industries

Willingness to Pay for Corporate Social Responsibility (CSR): Does Strategic CSR Management Matter?

Survival of the Fittest? A Call for Hospitality to Incorporate Ecology Into Business Practice and Education

Ethically meaningful customer experiences: satisfying an evolving desire for purpose through CSR

Game—Gimme a Better Price! A Negotiation Role Play on B2B Pricing in Hotel Revenue Management

Algorithmic pricing in hospitality and tourism: call for research on ethics, consumer backlash and CSR

When team play matters: Building revenue management in tourism destinations

Social desirability and cynicism biases in CSR surveys: an empirical study of hotels

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