Hide-Fumi Yokoo

Associate Professor

Hitotsubashi University

Japan

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Hide-Fumi Yokoo is an Associate Professor at Hitotsubashi University in Japan. His research areas focus on climate action, individual behavior regarding common assets, and effective persuasion strategies for environmental initiatives. Recent contributions include studies on the impacts of leadership messaging, household energy choices, and conservation fundraising methods. His work also addresses the intersection of health and environmental issues in various international contexts.

Articles (8)

Year:

2025

Year:

2023

Year:

2023

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2022

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2022

Year:

2022

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2021

Year:

2020

Collaborators (2)

Hajime Katayama

Professor

Waseda University

JAPAN

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Tomohiro Tasaki

Head of Material Cycles and Social Systems Research Section

National Institute for Environmental Studies

JAPAN

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Hide-Fumi Yokoo

Research Interests

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Articles (8)

When leadership messaging fails to encourage producers’ climate action: Field experiments reveal what works in the real world

Characteristics That Influence Individuals’ Intentions to Use and Bequeath Common Assets: Time-Perspective Scales and Demographic Attributes

What makes green persuasion effective? Evidence from a community-financed sanitation program in Indonesia

Subjective risk belief function in the field: Evidence from cooking fuel choices and health in India

AMBIGUITY AVERSION AND INDIVIDUAL ADAPTATION TO CLIMATE CHANGE: EVIDENCE FROM A FARMER SURVEY IN NORTHEASTERN THAILAND

Conservation fundraising: Evidence from social media and traditional mail field experiments

Subjective probabilistic expectations, household air pollution, and health: Evidence from cooking fuel use patterns in West Bengal, India

A Model of Inequality Aversion and Private Provision of Public Goods

Collaborators (2)

Hajime Katayama

Tomohiro Tasaki

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