Hilde Van den Bulck

The Russian invasion of Ukraine on 24 February 2022 ignited propaganda efforts from the U.S. executive branch of government and the U.S. media, as the country tried to position itself towards the war not just in the eyes of its citizens but of the entire world as part of its geopolitical power position. A comparative quantitative and qualitative analysis of official U.S. communications and U.S. partisan media coverage in the first week of the invasion aims to uncover how the U.S. government set the agenda and framed the events, and to what extent the media copied or diverged from this agenda-setting and framing. The results suggest a narrow focus and distinct framing on the part of the U.S. government, partly taken over by partisan media. The latter also touched on other topics that fit media logic and provided some counter-frames in line with their ideological positions, yet overall confirmed the dominant framing of the war as unjust, unprovoked and premeditated, as Putin’s choice, and the position of the U.S. as the leader of the free world and defender of democracy.