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Ho Yeol Yu

Texas A&M University Commerce

United States

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Professors in United States

Articles (11)

Year:

2026

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2026

Year:

2026

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2025

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2025

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2025

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2025

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2023

Year:

2023

Year:

2023

Year:

2023

Collaborators (6)

Sangwon Na

Assistant Professor

University of Central Arkansas

UNITED STATES

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Elizabeth Wachira

Associate Professor and Graduate Public Health Program Director

Texas A&M University Commerce

UNITED STATES

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Changhyun Nam

Assistant Professor

Florida State University

UNITED STATES

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Young Do Kim

Associate Professor

Elon University

UNITED STATES

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Juyoung Lee

Assistant Professor

Mississippi State University

UNITED STATES

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Jeremy Foreman

University of Louisiana at Lafayette

UNITED STATES

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Ho Yeol Yu

Research Interests

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Articles (11)

How People Decide to Protect Their Health: A Protection Motivation Theory–Theory of Reasoned Action Perspective

Building Resilience Through Ethnic Sporting Events: Promotive Factors at the 2023 Korean American National Sports Festival

Strategic self-presentation and personal brand management of professional female athletes on Instagram

Exploring Consumption Behavior of Digital Assets in Esports: The Influence of Esports Identification

Remonetizing Esports Through NFTs: A Diffusion of Innovations Approach

Consumers’ Smart Fitness Apparel Purchase Intention: Do Social Acceptability Attributes, Environmental Concerns, and Health Beliefs Matter?

Sport Spectators’ Use of In-Seat Mobile Ordering Apps: The Mediating Role of Mobile Engagement

effectiveness of a college athletic department’s pro-environmental initiatives

City Branding's impact on cities hosting sporting events: Top-down and bottom-up effects in a pre-post study

Multidimensional value of customers' mobile service experiences in the food service context

AN INVESTIGATION OF THE RELATIONSHIP BETWEEN RESIDENT PLACE IMAGE AND ATTITUDES DURING HOSTING A SPORTING EVENT: A REFLECTIVE-FORMATIVE APPROACH

Collaborators (6)

Sangwon Na

Elizabeth Wachira

Changhyun Nam

Young Do Kim

Juyoung Lee

Jeremy Foreman

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