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Hong Yu

Professor

University of Toronto

Canada

Research Interests

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Professors in Canada

About

Hong Yu is an Assistant Professor at Toronto Metropolitan University in Canada. Her research focuses on consumer behavior, particularly in the contexts of sustainability in the fashion industry, shopping experiences of aging consumers, and retail management practices. Recent publications include studies on slow fashion attitudes among young adults and the consumer experiences of baby boomers in smart retail channels.

Articles (6)

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Collaborators (3)

Osmud Rahman

Associate Professor

University of Toronto

CANADA

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Zachary Robichaud

Assistant Professor (LTF)

Ryerson University

CANADA

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Hossein Zolfagharinia

Associate Professor

Ryerson University

CANADA

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Hong Yu

Research Interests

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Articles (6)

Unlocking baby boomers’ shopping well-being: fashion orientation, involvement and experiential value

Determinants of young adults' slow fashion attitudes and idea adoption intentions in Canada, China and South Africa

Learning to be consumers of “smart” retail channels: The baby boomer experience

Inventory management practices at a big-box retailer: a case study

The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis

Experiential value and shopping well‐being of aging consumers

Collaborators (3)

Osmud Rahman

Zachary Robichaud

Hossein Zolfagharinia

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