Hua Ariel Li
Assistant Professor of Marketing
EDHEC Business School
Research Interests
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About
Hua Ariel Li is an Assistant Professor of Marketing at EDHEC Business School in France. His research interests focus on dynamic capabilities measurement and consumer behavior, as highlighted in his recent articles. Notable works include "Dynamic capabilities measurement safari: A roadmap" and studies on the effects of trust on information sharing in retail contexts.
Articles (4)
Year:
2024
Year:
2024
Year:
2020
Year:
2020
Collaborators (2)
Sandro Castaldo
Professor
Bocconi University
ITALY
Liselot Hudders
Professor at Ghent University
Ghent University
BELGIUM
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