Hua Ariel Li

Assistant Professor of Marketing

EDHEC Business School
Country flagFrance

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About

Hua Ariel Li is an Assistant Professor of Marketing at EDHEC Business School in France. His research interests focus on dynamic capabilities measurement and consumer behavior, as highlighted in his recent articles. Notable works include "Dynamic capabilities measurement safari: A roadmap" and studies on the effects of trust on information sharing in retail contexts.

Articles (4)

Year:

2024

Year:

2024

Year:

2020

Year:

2020

Collaborators (2)

Sandro Castaldo

Professor

Bocconi University

ITALY
View details

Liselot Hudders

Professor at Ghent University

Ghent University

BELGIUM
View details
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