Huanhuan Shi

Assistant Professor

Texas A&M University

United States

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About

Dr. Huanhuan Shi is an Assistant Professor at Texas A&M University in the United States. Her research focuses on business markets, specifically examining sales contribution dynamics, buyer-supplier relationships, and the psychological traits of salespersons. Recent articles authored by Dr. Shi explore topics such as collaboration in sales rep dyads and the impact of advertising spending disclosures within organizations.

Articles (5)

Year:

2025

Year:

2023

Year:

2023

Year:

2023

Year:

2021

Collaborators (2)

Jenifer Skiba

Missouri State University

UNITED STATES

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Cinthia Satornino

Associate Professor of Marketing

University of New Hampshire

UNITED STATES

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Huanhuan Shi

Research Interests

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Articles (5)

Value-Partitioning of Sales Contribution in Business Markets

Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets

Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy

Building effective inside-outside sales rep dyads: A collaboration perspective

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Collaborators (2)

Jenifer Skiba

Cinthia Satornino

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