Hung M. Dao
Lecturer
University of Liverpool
United KingdomResearch Interests
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About
Hung M. Dao is a Lecturer at the University of Liverpool, UK. His research focuses on consumer behavior, particularly the effects of word of mouth on purchase decisions and the dynamics of self-service technology recovery. His recent articles explore how pre-purchase word of mouth influences post-purchase feedback and the factors affecting recovery experiences in self-service environments.
Articles (2)
Year:
2024
Year:
2021
Collaborators (2)
Aristeidis Theotokis
Professor
University of Leeds
UNITED KINGDOM
Reika Igarashi
University of Glasgow
UNITED KINGDOM
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