Hyelim Lee

Assistant Professor

Korea University

South Korea

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About

Hyelim Lee is an Assistant Professor at Korea University, South Korea. Her research areas include artificial intelligence adoption, misinformation management in media, and conspiratorial thinking in organizational contexts. Recent publications highlight her work on AI trust and regulatory engagement, as well as the implications of misinformation related to public health and environmental issues.

Articles (10)

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2025

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2025

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2025

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2025

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2024

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2024

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2024

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2023

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2023

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2023

Collaborators (1)

Lisa Tam

Senior Lecturer (equivalent to "Associate Professor" in the US/HK system))

Queensland University of Technology

AUSTRALIA

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Hyelim Lee

Research Interests

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Articles (10)

Who Wants to Try AI? Profiling AI Adopters and AI‐Trusting Publics in South Korea

Managing Opinion Spamming with AI in Regulatory Public Engagement

Efficient Duplicate Comment Detection for Rulemaking Agencies With Unsupervised Deep Learning: A Cost-Effective and High-Accuracy Approach

Production and Correction of Misinformation About Fine Dust in the Korean News Media: A Big Data Analysis of News From 2009 to 2019

Conspiratorial thinking in the workplace: how it happens and why it matters

Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest

Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest

From conspiracy orientation to conspiracy attribution: The effects of institutional trust and demographic differences

An Oscillatory Path to Vaccination: The Roles of Normative and Epistemic Factors in Explaining Vaccination Hesitancy in COVID-19

From Pre-Science to Paradigm Shift: A Kuhnian Analysis of 100 Years of Public Relations Scholarship

Collaborators (1)

Lisa Tam

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