Hyoung-Yong Choi

About

Hyoung-Yong Choi is an Assistant Professor at Hankuk University of Foreign Studies in South Korea. His research areas include consumer behavior in e-commerce, public health perceptions, and the implications of technology in professional settings. Recent publications explore topics such as the psychological constructs related to Kkondae, green product initiatives, and the impact of health applications on user intentions. Choi's work contributes to understanding the intersection of economic considerations and social behavior in contemporary environments.