Hyunae Lee

Research Professor

Kyungpook National University

South Korea

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About

Hyunae Lee is a Research Professor at Kyung Hee University in South Korea. Her research interests include smart tourism, tourism development, eSports, and the influence of online reviews on consumer behavior. She has contributed extensively to the field through recent articles that explore the social and economic impacts of tourism, as well as the integration of technology in cultural experiences.

Articles (11)

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2025

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2023

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2023

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2021

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2021

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2021

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2021

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2020

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2020

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2020

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2020

Collaborators (2)

Jungwoo Lee

Professor of System, Technologies and Information

Yonsei University

SOUTH KOREA

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Ulrike Gretzel

University of Southern California

UNITED STATES

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Hyunae Lee

Research Interests

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Articles (11)

Assessing the Residents’ Anti-tourism Attitudes to Tourism Development in Smart Tourism Cities

Spatial agglomeration effects on eSports events: An intra- and inter-industry and regional analysis approach

Enhanced Smart Tourism and its Role in Reshaping the Tourism Industry

The Intra- and Inter-Regional Economic Effects of Smart Tourism City Seoul: Analysis Using an Input-Output Model

Fake Reviews or Not: Exploring the relationship between time trend and online restaurant reviews

Out of sight, out of cancellation: The impact of psychological distance on the cancellation behavior of tourists

Will the relevance of review language and destination attractions be helpful? A data-driven approach

Experiencing immersive virtual reality in museums

Relationships among beliefs, attitudes, time resources, subjective norms, and intentions to use wearable augmented reality in art galleries

The impact of customers’ prior online experience on future hotel usage behavior

Moderating Role of Long-Term Orientation on Augmented Reality Adoption

Collaborators (2)

Jungwoo Lee

Ulrike Gretzel

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