Imed Ben Nasr

About

Dr. Imed Ben Nasr is an Associate Professor and the Director of the MSc Digital Marketing and Collaborative Strategy program at Excelia Business School in France. His research focuses on the implications of technology in marketing, including generative AI, smart home technologies, and the impact of trust on the acceptance of Internet of Things (IoT) solutions in healthcare. His recent publications delve into consumer behavior, technological acceptance, and enhancing societal value through digital innovations.