Ingunn Elvekrok

About

Ingunn Elvekrok is a professor at the University of South-Eastern Norway. Her research primarily focuses on brand development in early-stage technology startups, entrepreneurial identity formation, and the role of accelerators in entrepreneurship. Additionally, she explores the impact of sensory tools in creating positive experiences and examines the effects of network relations on business outcomes. Her work also addresses the influence of sponsorship-based healthcare programs on employees' motivation for physical activity.