INÉS ARRANZ RODRÍGUEZ

Directora del Máster en Dirección de Publicidad Integrada y profesora en la Facultad de Comunicación y Artes de la Universidad Nebrija, en Madrid.

Nebrija University

Spain

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About

Inés Arranz Rodríguez is the Director of the Master's in Integrated Advertising Management and a professor at the Faculty of Communication and Arts at Nebrija University in Madrid, Spain. Her research areas include television advertising, the financing of print media, and the evolution of advertising pricing in Spain. She has explored the impact of digital natives versus traditional media in online advertising and the transformation of media strategy due to the rise of Branded Content.

Articles (5)

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Collaborators (1)

Noemi Martín García

Profesor colaborador

EAE Business School

SPAIN

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INÉS ARRANZ RODRÍGUEZ

Research Interests

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Articles (5)

Television Advertising in Spain: Cost, Profitability and Commercial Scenarios

Precio de la publicidad en los medios: análisis de la evolución de los precios de compra de espacios publicitarios y condicionantes de negociación en España

La planificación publicitaria de la prensa online: Nativos digitales vs. tradicionales

La publicidad en la financiación de la prensa en papel: costes y escenarios comerciales

transformación de la estrategia de medios desde la irrupción del Branded Content.

Collaborators (1)

Noemi Martín García

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