Isabella Maggioni

Associate Professor of Marketing

ESCP Business School

Italy

Research Interests

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About

Isabella Maggioni is an Associate Professor of Marketing at ESCP Business School in Italy. Her research areas include value co-creation in selling, sales transformation processes in B2B environments, and consumer behavior analysis across various retail channels. Recent publications focus on the antecedents of selling for value co-creation and the dynamics of on-the-go consumption.

Articles (4)

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Collaborators (1)

Carla Ferraro

Senior Lecturer

Swinburne University of Technology

AUSTRALIA

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Isabella Maggioni

Research Interests

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Articles (4)

The transformation of selling for value co-creation: Antecedents and boundary conditions

Managing the sales transformation process in B2B: between human and digital

Understanding on-the-go consumption: A retail mix perspective

Consumer cross-channel behaviour: is it always planned?

Collaborators (1)

Carla Ferraro

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