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Isabelle Ulrich
Associate Professor
NEOMA Business School
France
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Research Interests
Social Psychology
20%
Social Media Marketing
20%
Marketing
30%
Consumer Psychology
30%
Social Influence
20%
Practice Theory
10%
Interpretation
10%
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Articles6
Collaborators2
Aikaterini Manthiou
Associate Professor
NEOMA Business School
FRANCE
Yolande Piris
UNIVERSITY OF SOUTH BRITTANY
FRANCE
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