Isabelle Ulrich

About

Isabelle Ulrich is an Associate Professor at NEOMA Business School in France. Her research areas include consumer behavior, particularly in the contexts of travel influencers, apparel sharing, and the use of food metaphors in advertising. She contributes to the understanding of customer engagement in social media and the value perceptions associated with shared and rented clothing. Her work examines various cultural consumption models, with insights drawn from both French and Mexican contexts.