Ivanka Visnjic

Assistant Professor

ESADE Business School

Spain

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About

Ivanka Visnjic is an Assistant Professor at ESADE Business School in Spain. Her research focuses on business model innovation, digital servitization, and the dynamics of value creation and capture. Recent articles explore the transition to dual business models and the interplay between business models and digital technologies.

Articles (3)

Year:

2022

Year:

2021

Year:

2020

Collaborators (2)

David Sjödin

SWEDEN

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Marin Jovanovic

Associate Professor

Copenhagen Business School

DENMARK

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Ivanka Visnjic

Research Interests

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Articles (3)

Managing the Transition to a Dual Business Model: Tradeoff, Paradox, and Routinized Practices

On the road to digital servitization – The (dis)continuous interplay between business model and digital technology

Value Creation and Value Capture Alignment in Business Model Innovation: A Process View on Outcome‐Based Business Models

Collaborators (2)

David Sjödin

Marin Jovanovic

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