Iviane Ramos de Luna

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Assistant Professor

Open University of Catalonia

Spain

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About

Iviane Ramos de Luna is an Assistant Professor at the Open University of Catalonia, Spain. Her research areas encompass virtual learning environments, consumer behavior, mobile payments, and the dynamics of live shopping. She has published articles exploring themes such as psychological ownership, purchase intention, and online recommendation systems, reflecting her expertise in e-commerce and digital transformation.

Recent Grants

Grant: Close

Full Doctorate Abroad

Open Date: 2013-07-01

Close Date: 2017-07-01

Articles (6)

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Year:

SPAIN

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Iviane Ramos de Luna

Research Interests

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Contact this professor

About

Recent Grants

Articles (6)

Evidence of the role of presence in enhancing engagement in virtual learning environments via psychological ownership and flow: a dual PLS-neural network approach

Exploring live shopping dynamics: Insights from purchase intention using structural equation modelling

Consumer Behaviour and Mobile Payments in the Point of Sale: Exploring the Determinants of Intention to Adopt It

A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities

Online Recommendation Systems: Factors Influencing Use in E-Commerce

Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay

Collaborators (6)

FRANCISCO LIEBANA-CABANILLAS

Elena Carvajal-Trujillo

Josep Llados-Masllorens

Sebastian Molinillo

Antoni Meseguer-Artola

Francisco J Montoro-Rios

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