Izabela Kowalik

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Department Head

Warsaw School of Economics

Poland

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Recent Grants

Grant: Close

Digital communication impact on stakeholder participation in the city branding

Open Date: 2020-02-01

Close Date: 2022-02-01

Grant: Close

Koncepcja marketingu przedsiębiorców (entrepreneurial marketing) a wczesna internacjonalizacja MSP. Uwarunkowania, elementy i skutki

Open Date: 2016-06-22

Close Date: 2020-02-21

Grant: Close

Orientacja marketingowa samorządów terytorialnych a perspektywy rozwoju marketingu usług publicznych w Polsce

Open Date: 2007-11-01

Close Date: 2010-07-01

Articles (10)

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

Collaborators (1)

Agnieszka Pleśniak

Assistant Professor

SGH Warsaw School of Economics

POLAND

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Izabela Kowalik

Research Interests

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Recent Grants

Articles (10)

Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions

The antecedents of participation in city branding: A comparison between Poznan (Poland) and Kutaisi (Georgia)

The digital communication tools and citizens' relationship with local governments: a comparison of Georgian and Polish cities

The antecedents of participation in city branding: A comparison between Poznan (Poland) and Kutaisi (Georgia)

Mazovia brand awareness among corporate customers: implications for local authorities

Mazovia brand awareness among corporate customers: implications for local authorities

Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants

Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers

Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants

Market sensing of the international new ventures: strategies and determinants

Collaborators (1)

Agnieszka Pleśniak

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