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Izabela Kowalik

Department Head

Warsaw School of Economics

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Poland

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Research Interests

Brand Management

50%

Social Media Marketing

20%

Marketing

60%

Business Economics

30%

Eco-innovation

30%

Consumer Psychology

30%

Place Branding

20%

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Recent Grants

Grant: Close

Digital communication impact on stakeholder participation in the city branding

Open Date: 2020-02-01

Close Date: 2022-02-01

Grant: Close

Koncepcja marketingu przedsiębiorców (entrepreneurial marketing) a wczesna internacjonalizacja MSP. Uwarunkowania, elementy i skutki

Open Date: 2016-06-22

Close Date: 2020-02-21

Grant: Close

Orientacja marketingowa samorządów terytorialnych a perspektywy rozwoju marketingu usług publicznych w Polsce

Open Date: 2007-11-01

Close Date: 2010-07-01

Articles10

Collaborators1

Agnieszka Pleśniak

Assistant Professor

SGH Warsaw School of Economics

POLAND