Jaime Romero

Full Professor

Universidad Autónoma de Madrid

Spain

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About

Jaime Romero is a Full Professor at Universidad Autónoma de Madrid, Spain. His research focuses on employee-robot collaboration, consumer behavior related to AI and autonomous technologies, and customer experience in service contexts. Recent articles examine factors influencing the use of public autonomous shuttles, the implications of online reviews for SMEs, and the dynamics of human-robot interactions in various settings.

Articles (16)

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2025

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2023

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2020

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2020

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2020

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2020

Collaborators (3)

Jano Jiménez Barreto

Oxford Brookes University

UNITED KINGDOM

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Ricardo Bilro

Assistant Professor

ISCTE-Instituto Universitário de Lisboa

PORTUGAL

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João Guerreiro

Assistant Professor

ISCTE-Instituto Universitário de Lisboa

PORTUGAL

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Jaime Romero

Research Interests

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Articles (16)

Employee-robot collaboration in services: psychological ownership, customer attributions and engagement

What factors determine the intention to use and recommend public autonomous shuttles in a real-life setting?

Me and my AI: Exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay

Smart speakers and customer experience in service contexts

Company size, online reviews and customer responses: implications for SMEs in the hospitality field

Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism

Service brand coolness in the construction of brand loyalty: A self-presentation theory approach

Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism

Transhumanism and Engagement-Facilitating Technologies in Society

How old is your soul? Differences in the impact of eWOM on Generation X and millennials

Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z

Smart Speaker Recommendations: Impact of Gender Congruence and Amount of Information on Users' Engagement and Choice

Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Investors’ response to advertising: the role of media

Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry

The myth of price convergence under economic integration: A proposed explanation for the difference in food prices across European countries

Collaborators (3)

Jano Jiménez Barreto

Ricardo Bilro

João Guerreiro

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