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James Lappeman

University of Cape Town

South Africa

Research Interests

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Articles (20)

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2026

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2023

Collaborators (3)

Siphiwe Dlamini

Professor

University of Cape Town

SOUTH AFRICA

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Olufunke Alaba

Associate Professor

University of Cape Town

SOUTH AFRICA

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Kufre Okop

Scientist

Leibniz Institute for Prevention Research and Epidemiology - BIPS

GERMANY

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James Lappeman

Research Interests

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Articles (20)

Communicating Wine Agri-Tourism Identity Through Instagram: A Visual Analysis of South African Wine Farms

Hybrid household finance: the use of formal and informal financial instruments in South Africa’s emerging middle class

“But you weren’t there!” – Effects of historical nostalgia on young consumers

Enhancing tax literacy among South African small business owners

Barriers faced by sub-Saharan African consumers in accessing everyday healthcare: A four-stage consumption-journey approach

The impact of forced electricity rationing on shopping and media consumption

Banking on change: uncovering the higher-order motivations behind bank-switching

“Can we be young and carefree?” Using the Roy Adaptation Model to explore youth pressure in South Africa

Building Inclusivity into Advertising Strategy in South Africa: Adapting the Stern Model of Communication for Multicultural Markets

Drivers of meat-reduced diets: applying the integrative model of behavioral prediction to isolate key salient beliefs

Transformative Learning: Narrative Analysis or Analysis of Narratives?

Investigating the Experiences of Cultural Code-Switching Among Black Middle-Class Professionals in South Africa

From individual to household decision-making: A practical perspective on the base of the pyramid consumer

Using Sentiment Analysis to Understand Public Policy Nicknames: Obamacare and the Affordable Care Act

Exploring Africa’s Heterogenous Middle Class’ Brand Behaviour in the New Digital Age: Practical Insights From a Multiple Country Study

Stakeholder mapping to explore social and economic capital of Rotating Savings and Credit Associations (ROSCAs) to increase demand for and access to healthy food

Re-imagining African millennials’ brand buying and distribution channel selection behaviour in a technologically disrupted world

Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices

Trust and digital privacy: willingness to disclose personal information to banking chatbot services

Social Media Sentiment Analysis: Online versus ‘Brick and Mortar’ Retailers in South Africa

Collaborators (3)

Siphiwe Dlamini

Olufunke Alaba

Kufre Okop

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