James Richard

Associate Professor

Victoria University of Wellington

New Zealand

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Articles (4)

Year:

2022

Year:

2022

Year:

2022

Year:

2020

Collaborators (3)

Lisa S. McNeill

University of Otago

NEW ZEALAND

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Marlini Bakri

Lecturer in Marketing

Victoria University of Wellington

NEW ZEALAND

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David Waller

Associate Professor

University of Sydney

AUSTRALIA

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James Richard

Research Interests

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Articles (4)

Sales promotion: the role of equity sensitivity

Examining Sojourners as Visual Influencers in VFR (Visiting Friends and Relatives) Tourism: A Rhetorical Analysis of User-Generated Images

Does retail type matter? Consumer responses to channel integration in omni-channel retailing

Entrepreneurship in marketing: Socializing partners for brand governance in EM firms

Collaborators (3)

Lisa S. McNeill

Marlini Bakri

David Waller

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