James Zhang

University of Georgia

United States

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Articles (7)

Year:

2025

Year:

2025

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (2)

Euisoo Kim

Assistant Professor of Sport Management

Texas A&M University - Corpus Christi

UNITED STATES

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Brian Yim

Assistant Professor

Kent State University

UNITED STATES

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James Zhang

Research Interests

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Articles (7)

Value Co-Creation in Participatory Sports Event Tourism: A Mixed Methods Study

Impact of Scene Features of E-Commerce Live Streaming on Consumers’ Flow and Purchase Intentions of Sporting Goods

Dimensions of Service Quality in Health-Fitness Clubs in China

“One Event, One City”: Promoting the Loyalty of Marathon Runners to a Host City by Improving Event Service Quality

Motivational Antecedents, Value Co-Creation Process, and Behavioral Consequences in Participatory Sport Tourism

Moving Away from Category Exclusivity Deals to Sponsorship Activation Platforms: The Case of the Ryder Cup

Organizational Structure, Public-Private Relationships, and Operational Performance of Large-Scale Stadiums: Evidence from Local Governments in China

Collaborators (2)

Euisoo Kim

Brian Yim

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