Jana Turčínková

Associate Professor

Mendel University in Brno

Czech Republic

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About

Jana Turčínková is an Associate Professor at Mendel University in Brno, Czech Republic. Her research interests include sustainable marketing in the clothing industry, consumer behavior related to brand love, and ethical issues in apparel e-commerce. Recent publications examine environmental concerns in clothing purchases, the unethical return experience in e-commerce, and value-based pricing strategies.

Articles (6)

Year:

2025

Year:

2024

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Collaborators (1)

José Magano

Universidade de Aveiro

PORTUGAL

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Jana Turčínková

Research Interests

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Articles (6)

Environmental concerns vs. sustainable clothes purchases among various generations of females in CEE countries

Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study

Do you love me? The relationship between sport-related branded entertainment and brand love

Sustainable Marketing Orientation in the Clothing Industry: Slow or Fast Fashion?

The Value-Based Pricing Determination Matrix for Pricing Method Selection

Consumer Brand Love for Luxury Brands in India

Collaborators (1)

José Magano

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