Jana‐Michaela Timm

In this study, we explore sustainable business model (SBM) research through the lens of doughnut economics (DE). By conducting an integrative literature review, we analyse concepts that reflect the seven principles of DE at the business model level. We identify 23 SBM concepts and develop a framework that draws on cognitive science theory to distinguish between seven abstract and 16 concrete concepts. The contribution of our study is threefold: First, the framework enhances the theoretical understanding of SBM concepts that mirror DE. Second, our study presents seven unique avenues for shifting the SBM research agenda. Third, the findings have the potential to inspire SBM innovation in practice.