Javier Orosa-González

Professor of Marketing

Universidade da Coruña
Country flagSpain

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About

Javier Orosa-González is a Professor of Marketing at the University of A Coruña, Spain. His research interests include consumer purchase behavior in second-hand online stores, the impact of social media celebrity endorsements on beverage purchases, and emotional associations with beverages. He has contributed significantly to understanding the influence of consumer involvement on product preferences and consumption behavior.

Articles (5)

Year:

2024

Year:

2023

Year:

2021

Year:

2021

Year:

2020

Collaborators (2)

CRISTINA CALVO-PORRAL

Ph.D. Professor

Universidade da Coruña

SPAIN
View details

Nuria Viejo-Fernández

University of Oviedo

SPAIN
View details
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