Jayeon Lee

Associate Professor

Hanyang University

South Korea

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About

Jayeon Lee is an Associate Professor at Hanyang University, South Korea. Her research interests encompass media perceptions, social media dynamics, and the impact of digital communication on societal issues. Recent articles by Dr. Lee explore topics such as the influence of virtual influencers, the role of social media in news consumption, and the effects of cyberhate on public perception and behavior.

Articles (6)

Year:

2025

Year:

2025

Year:

2023

Year:

2021

Year:

2021

Year:

2020

Collaborators (1)

Roselyn Lee-Won

Ohio State University

UNITED STATES

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Jayeon Lee

Research Interests

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Articles (6)

What, Was She Not Human? The Mediated Effects of Virtual Influencers’ Identity Disclosure Timing on Behavioral Intentions: Focusing on the Moderating Role of Influencer-Brand Fit

Mapping Media Perceptions: Unveiling the Attitude Networks Toward News Media

Is Snapchat Discover really a news platform? News snacking from social media and users’ knowledge of current affairs

The Effects of Racial Hate Tweets on Perceived Political Polarization and the Roles of Negative Emotions and Individuation

The Not-So-Obvious Harm of Cyberhate: Source Magnification of Hate Tweets, Unhealthy Food Choice, and the Moderating Role of Group Identification

“Friending” Journalists on Social Media: Effects on Perceived Objectivity and Intention to Consume News

Collaborators (1)

Roselyn Lee-Won

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