Jeehyun Lee

About

Jeehyun Lee is a Professor at Pusan National University in South Korea. His research interests encompass consumer preferences and perceptions, particularly in the context of food products across different cultures. Recent articles include studies on consumer preferences for teas, the sensory perception of natural ingredients, and the acceptability of insect powders and frozen dumplings. He employs various methodologies to analyze consumer behavior and sensory evaluation in food consumption.