Jeeyoon Kim

Syracuse University

United States

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Articles (12)

Collaborators (3)

Hyunwoong Pyun

Assistant Professor

Sungkyunkwan University - Natural Sciences Campus

Younghan Lee

Assistant Professor

Mississippi State University

UNITED STATES

Yongjae Kim

Kutztown University of Pennsylvania

UNITED STATES

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Jeeyoon Kim

Research Interests

Explore related searches

Contact this professor

Articles (12)

Collaborators (3)

Hyunwoong Pyun

Younghan Lee

Yongjae Kim

Make your next move.

Jeeyoon Kim

Research Interests

Explore related searches

Contact this professor

Articles (12)

Exploring the role of team-related cues on viewer behavior and engagement with corporate social marketing on sport team Twitter pages

Perceived Soccer Literacy: A Construct Linking Soccer Video Games Play to Soccer Engagement

National Olympic Committee sponsorship in small states: a case study with a focus on the Caribbean region

Video Game Addictive Symptom Level, Use Intensity, and Hedonic Experience: Cross-sectional Questionnaire Study

Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment

Vicarious achievement in sport and its link to temporal life satisfaction: a case study with college students based on ecological momentary assessment

Can esports substitute traditional sports? The convergence of sports and video gaming during the pandemic and beyond

Exploring partnerships in sport event delivery

Why do(n’t) young people watch the Olympics?: A comparison of motives and constraints for attendance and media viewing

Investigating ‘Fear of Missing Out’ (FOMO) as an extrinsic motive affecting sport event consumer’s behavioral intention and FOMO-driven consumption’s influence on intrinsic rewards, extrinsic rewards, and consumer satisfaction

Positive Externalities from Professional Football Clubs in the Metropolitan Rhine-Ruhr, Germany: Trickle-Down Effects Associated with Promotion and Relegation

Which professional sport team has the best marketing performance in driving attendance? The stochastic frontier approach

Collaborators (3)

Hyunwoong Pyun

Younghan Lee

Yongjae Kim

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