Jen Riley

Vanderbilt University

United States

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Articles (10)

Year:

2025

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2025

Year:

2025

Year:

2024

Year:

2024

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2024

Year:

2024

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2023

Year:

2022

Year:

2022

Collaborators (3)

Morgan M. Bryant

Assistant Professor

Saint Joseph's University

UNITED STATES

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Priscilla Pena

Assistant Professor

University of St. Thomas - Minnesota

UNITED STATES

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Nicole Davis

UNITED STATES

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Jen Riley

Research Interests

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Articles (10)

Marketing Meets the Machine: Practical Applications and Innovative Pedagogical Insights From the Frontlines of AI Adoption

The Impact of Technology on a Firm’s Relational Ecosystem: Revisiting Relationship Marketing in the Modern Age

Beyond the “AI” powered slide deck: exploring emerging tools that engage, empower, and elevate student learning

INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION

Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques

United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings

Can You Find the Marketing in the Music? An Interactive Concept-Matching Activity

Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem

CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS

Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs

Collaborators (3)

Morgan M. Bryant

Priscilla Pena

Nicole Davis

Make your next move.

Jen Riley

Research Interests

Explore related searches

Contact this professor

Articles (10)

Marketing Meets the Machine: Practical Applications and Innovative Pedagogical Insights From the Frontlines of AI Adoption

The Impact of Technology on a Firm’s Relational Ecosystem: Revisiting Relationship Marketing in the Modern Age

Beyond the “AI” powered slide deck: exploring emerging tools that engage, empower, and elevate student learning

INCREASING STUDENT ENGAGEMENT &amp; CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION

Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques

United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings

Can You Find the Marketing in the Music? An Interactive Concept-Matching Activity

Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem

CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS

Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs

Collaborators (3)

Morgan M. Bryant

Priscilla Pena

Nicole Davis

Make your next move.

INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION