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Jeong Hugh HAN

Assistant professor

Inha University

South Korea

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Research Interests

International Business

20%

Business Analytics

20%

Small And Medium-sized Enterprise

20%

International Management

20%

Business Economics

10%

Branding

10%

Techno-economic Analysis

10%

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Articles7

The power of digital nativeness: Exploring how millennials mitigate psychic distance in cross-border electronic commerce

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Year:

2025

Navigating Asia’s sustainable growth trajectory: a cross-regional comparative analysis

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Year:

2024

Does ‘born digital’ mean ‘being global’ in characterizing millennial consumers in a less developed country context? – An empirical study in Myanmar

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Year:

2023

Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context

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Year:

2021

An Analysis on Cross Border Electronic Commerce Platform Selection Criteria in ASEAN: The Perspective of Korean Small and Medium Sized Firms

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Year:

2020

The Impact of Korean government’s Export Assistance Policies on SME’s Internationalisation: The mediating role of trade information internalization capability

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Year:

2020

Narrowing the Gaps: Assessment of Logistics Firms’ Information Technology Flexibility for Sustainable Growth

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Year:

2020

Collaborators1

Po-Lin Lai

Associate professor

Chung-Ang University

SOUTH KOREA

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